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'Tis the Season for Small Business

Posted by Katharine Gulyamova on Nov 06, 2017

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Small Business Saturday
is a day to celebrate small businesses across the nation. Supporting small businesses is easy, simply shop at small business during the holiday shopping rush on Saturday November 25th.

As a small business owner, prepare yourself for this holiday season by reviewing last year’s orders to anticipate supplies such as how much to stock the shelves with product, packaging materials, gift cards and even toilet paper for your restrooms—if you have increased foot traffic.  Anticipate that your vendors will also have holiday pressure to meet larger orders on strict deadlines and order early and don’t be surprised if there are delays.

Another focus area should be staff schedules for the holidays. Will your operating hours change? Will you need to hire new staff for the holiday rush? Ask your team to submit their holiday vacation time off by a specific date to ensure that the business can operate smoothly in advance.

Get into the spirit of the holidays and decorate! Create an inviting space whether in a store front or online. Freshening up your website and creating seasonal promotions and décor will give your business a new look to lure old customers back to see what is new.

Small Business Saturday is an excellent promotional campaign that highlights communities’ unique local businesses. Small business owners can learn more last-minute marketing tips from the Small Business Administration as well as other creative ideas for a success holiday shopping season. 
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